NextVR to Live Broadcast in Virtual Reality to Five Countries from RED Digital Cinema’s Booth at NAB

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First Time Ever for Live Global VR Broadcast and VR Preview of RED WEAPON

April 10, 2015, Laguna Beach, Calif. – NextVR, a technology company that captures and delivers live and on-demand virtual reality experiences with its patented software, today announced they will broadcast from RED Digital Cinema’s booth live and in virtual reality to five countries simultaneously.  This will take place daily at RED’s booth #SL1517 at the National Association of Broadcasters (NAB) conference, held in Las Vegas from April 13th–16th.

This virtual reality event will debut the highly anticipated WEAPON™—the latest digital camera to be added to the 6K DRAGON sensor family.  While details will be revealed during the show, RED maintains that RED WEAPON will adhere to the company’s dedication to “Obsolescence Obsolete®”—a core operating principle that allows current RED owners to upgrade their technology as innovations are unveiled.

Broadcast locations include RED’s offices in the United Kingdom, Germany, China, and India as well as RED’s flagship New York and Los Angeles stores. This is the first ever live virtual reality broadcast to multiple global locations. RED employees and customers, including top filmmakers, will witness the show live as if they are at NAB.

“RED consistently ups the ante on the NAB show floor and we’re proud to help them take it a step further this year with our first ever global VR broadcast,” said DJ Roller, co-founder, NextVR. “We use RED cameras with our technology to produce the highest quality content for our viewers, so we are thrilled to be here partnering with RED at NAB.” 



NextVR views delivery of premium content to consumers as essential to the progression and success of live-action VR. The company’s focus on live broadcasts aims to connect the most viewers to the places they wish to be from wherever they are.  Live, high-quality virtual reality delivers an immersive personal experience like no other in existence.

About NextVR

NextVR is a technology company that captures and delivers live and on-demand virtual reality experiences. NextVR currently has the only virtual reality platform capable of transmitting long-form live VR content and has proven its live platform with sports giants like the NHL, NBA and NASCAR.  From rock concerts to sporting events to fashion shows, and everything in-between – viewers are transported into life-like experiences with true broadcast quality.  Launched in 2009, NextVR has a vast IP portfolio with more than 23 patents granted and pending for the capture, compression, transmission, and display of virtual reality content.  NextVR also allows content to be streamed with pristine quality using current home and mobile Internet connections. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker – NextVR provides a deeply immersive experience. You’re in it, not watching it. For more information, go tohttp://www.nextvr.com/



About RED Digital Cinema
In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital camera. By 2008, the camera that changed cinema also began to change the world of stills.  The same camera being used to shoot features like "The Hobbit" trilogy and "Gone Girl" - as well as the Emmy-winning "House of Cards" - was being used to shoot covers for magazines such as "Vogue".  In 2014, RED began providing a broadcast solution allowing streaming, live 4K while recording 6K  R3D RAW masters. Visit WWW.RED.COM for more information.

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Media Contact:

Kathleen Flaherty, NextVR

K21 Communications.

310-203-8444

kflaherty@k21.com

Sadie Groom, RED Digital Cinema

Bubble & Squeak Communications

+44 (0) 1442 200 970

sadie.groom@bubblesqueak.co.uk

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