Guests Experience Life of a Model Through Oculus Rift at London Fashion Event
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Guests Experience Life of a Model Through Oculus Rift at London Fashion Event
Canon used the virtual reality headsets to immerse guests in the hectic life of a model
By Mitra Sorrells
LONDON Savvy planners know that one of the best ways to create a memorable experience for guests is to make it interactive rather than passive; even better if that experience is also innovative and exclusive. Canon incorporated all of those elements into its sponsor activation at London Fashion Weekend, a consumer showcase September 18 to 21 that offered shopping, catwalk shows, pop-up shops, and educational sessions at London’s Somerset House.
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