Brands are enamored with the potential of 360-degree storytelling
By Christopher Heine
Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots on the Internet-code-built ground of Second Life, constructing cyber experiences for her employer at the time, MTV Networks.
Of course, Second Life never really took off. So with her been there, done that perspective several years later as chief content officer at Two Bit Circus, she does not deal in hyperbole when it comes to the impact the much-hyped virtual reality headset Oculus Rift will have on marketing. Rather, Bennett leans on data. One-third of her agency's new business in 2014 was powered by the Oculus Rift developer's kit, helping grow her 2-year-old Los Angeles digital shop from 15 to 35 employees.
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How Oculus Rift Is About to Reshape Marketing Creativity
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