What are the creative opportunities for brands in virtual reality?
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What are the creative opportunities for brands in virtual reality?
With more brands experimenting with VR, industry experts discuss the creative opportunities for the emerging technology.
By Sarah Shearman
Virtual reality was once an invention of science fiction, but with some recent major investments in the space, it looks like the technology is inching towards the mainstream.
Last week, Google invested $542 million in Magic Leap, a virtual-reality startup that wants to transform how augmented reality affects shopping, gaming and education. This follows Facebook’s surprise $2 billion purchase of virtual-reality headset manufacturer Oculus in February.
With Google and Facebook investing significant sums in virtual reality, it is likely they will be bring their biggest benefactors – brands – along for the ride. And Facebook CEO Mark Zuckerberg has said himself he sees Oculus as a "new communication platform."
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